We sat down with our Content Manager Rochelle O’Hara to learn more about her role and the challenges posed to the Content team at Pertemba.
Q: Tell us about yourself and your role at Pertemba Global and what it entails.
I oversee the Content Team at Pertemba Global, managing both our onshore team in the UK and our offshore team in Bangalore, India. My role involves aligning our team with short-and long-term business goals, ensuring that our content strategy is robust and adaptable. As a team we take products our partners entrust to us to market and ensure they are uploaded and listed accurately and efficiently across 100’s of international marketplaces.
Additionally, I ensure that the offshore team provides services in line with business requirements, and I oversee the training of both new and current team members to maintain high levels of accuracy and productivity. A major part of my role involves working on cross-departmental projects to reduce costs while improving efficiency and streamlining communication to ensure quick and accurate turnaround of tasks.
Q: Tell us about the challenges of working with content from different brand partners, meeting marketplace expectations in terms of providing quality data in bulk, and how Pertemba can help.
Working with content from different brand partners presents unique challenges, particularly in managing and adapting varying data quality and quantity while ensuring that it meets the diverse requirements of marketplaces like Amazon, Decathlon, and La Redoute. Each marketplace has its own set of expectations. For instance, some require very detailed, flowery content, while others prioritise concise, technical data. Different brands provide data in various formats—In cases where data is minimal, we can combat it with detailed product research and content optimisation to ensure that it is marketplace-ready using our bespoke in-house systems. We achieve this through a combination of strong processes and a highly skilled team.
Q: Tell us about the synergy between the offshore team in India and the UK office and how this helps to aid in the efficient turnaround of quality data.
The synergy between our offshore team in Bangalore and the UK office is essential to our success in delivering high-quality content in a fast and efficient manner. The offshore team handles a significant portion of our data processing and enrichment, working closely with our UK team who with their experience can fine-tune and list the content ensuring it meets marketplace requirements. This streamlined process allows us to bring products to market faster and respond to demands more efficiently. By maintaining open communication and providing feedback through performance reviews, we ensure that both teams are always kept up to date and are aligned on the same goals despite the geographical distance.